{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The most significant surprise the movie business has experienced in 2025? The return of horror as a dominant force at the UK film market.
As a category, it has remarkably exceeded earlier periods with a annual growth of 22% for the UK and Irish box office: £83.7 million in 2025, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a cinema revenue expert.
The major successes of the year – Weapons (£11.4m), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54m) – have all hung about in the multiplexes and in the popular awareness.
Although much of the expert analysis centers on the unique excellence of renowned filmmakers, their achievements indicate something changing between moviegoers and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from creative value, the steady demand of horror movies this year suggests they are giving audiences something that’s highly necessary: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a noted author of classic monster stories.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” says an actress from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars point to the boom of European artistic movements after the the Great War and the turbulent times of the early Weimar Republic, with movies such as The Cabinet of Dr Caligari and the iconic vampire tale.
Subsequently came the economic crisis of the 30s and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a academic.
“Thus, it mirrors widespread fears about migration.”
The phantom of immigration influenced the newly launched folk horror a recent film title.
The creator explains: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the current era of acclaimed, socially switched-on horror started with a brilliant satire launched a year after a polarizing administration.
It introduced a new wave of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” says a director whose project about a deadly unborn child was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reconsideration of the overlooked scary films.
Earlier this year, a nicke l venue opened in the capital, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the theater owner, a straightforward answer to the algorithmic content pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
In addition to the re-emergence of the insane researcher motif – with several renditions of a literary masterpiece upcoming – he predicts we will see horror films in the coming years addressing our present fears: about tech supremacy in the years ahead and “monstrous metaphors in power structures”.
At the same time, a biblical fright story The Carpenter’s Son – which depicts the events of biblical parent hardships after the nativity, and stars famous performers as the sacred figures – is scheduled to debut soon, and will certainly create waves through the religious conservatives in the US.</