Emma Coates Exits England Under-23s Post to Assume Command at NWSL's Bay FC
In a significant career move, Emma Coates has resigned her post with the England Women’s Under-23 national team to assume the role of head coach for NWSL expansion side Bay FC.
Transition Stateside
She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its first two seasons in the premier American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both on and off the pitch. Now, I feel ready and excited to push myself in a fresh challenge.”
Proven Developer
During her tenure in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.
Bay FC's CEO, a former FA women’s technical director, highlighted Coates's qualifications: “She is both an outstanding tactician, but she also has a strong record of elevating athletes to thrive domestically and internationally.”
“Coates excels at leading of squads and building ethos and has the strategic outlook we were seeking,” added Cossington.
Bay FC's Journey
The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before slipping to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their contributions and extend our best wishes with their venture abroad. Emma, with Gemma, has played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”
“Together, they have directly shaped the development of many young players who have earned call-ups to senior Lionesses,” he finished.
Pathway Success
Since taking over Mo Marley in 2023, Coates presided over the advancement of multiple players to the England senior side, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has begun, with the aim to continue the development of the Women’s Under-23s setup in the coming years.
