70s Nightclub Style Returns for a Revival: Fuzzy Jackets Have Become the Party Season's Must-Have
Although the legendary New York nightclub Studio 54 shut its doors nearly four decades ago, its unique style impact continues powerful.
Currently, the spotlight isn't on sheer bodysuits but on the plush, fuzzy coats and stoles worn by style icons and party enthusiasts alike.
With the festive party season coming up, the signature Studio 54 coat is enjoying a significant comeback.
Retail Data Reflects the Popularity
Among the hottest items from a latest collaboration between a major retailer and a London label is a cropped, cream, shaggy jacket with giant lapels.
At another retailer, searches for brown fake fur coats have jumped 190% year on year.
The demand for secondhand fuzzy finds is also soaring, with queries for synthetic fur growing by 257% in the last six months on a popular resale website.
"This is a one and done coat," says a senior fashion editor, explaining that it serves as the central piece of an outfit.
She likes to style her personal oversized furry version with low-rise jeans or tights and short shorts.
Screen Style Mirrors the Look
This aesthetic is replicated in a new streaming romcom series, where a sister wears a caramel fuzzy jacket to a casual dinner.
When challenged about her daring outfit, the sister replies, "You told us to look fancy. It's fashion!"
Emergence of the "Glamorous" Aesthetic
This look aligns with what a U.S. trend forecaster is calling "glam excess."
Rooted in the extravagance and opulence of the 1980s New York, this aesthetic evokes wads of cash, bubbly, cigarettes, short skirts, loose morals and, of course, fur.
Similar to that era, the trend is emerging during a uncertain financial climate.
This style is very much about dressing for the life you aspire to rather than the one you are stuck with.
Modern Materials and Playful Opulence
While real fur was everywhere during Studio 54's heyday, current versions are mostly made from shearling—a byproduct of the food industry—or synthetic fabrics like acrylic.
The trend represents a knowing opulence—like a beloved character has taken over with overblown proportions and surprising hues.
Celebrity Adoption and Limited Drops
An English designer was an early instigator of this trend. Her fluffy coats with curly textures have been worn by famous singers.
Due to high interest, these coats are now only sold in exclusive drops. An upcoming release includes a pink and grey version similar to a giant pom-pom, as well as leopard- and tiger-print options with dramatic fluffy trim.
"If you can only purchase one thing, you wouldn't choose it to be a basic sweater or a pair of boring trousers, you want a standout piece," says a publication head.
The feeling is echoed by a style head at a leading retailer, who describes it "a surprising, fun element" that avoids the need for a complete outfit.
Final Spirit Booster
In the end, the shaggy coat can serve as a fantastic mood lifter.
"It won't cost a lot," says the expert, "and it's going to make you feel glamorous when everything else is rather dreary."